OUTLOOK 2021: GROCERY MANUFACTURERS AND RETAILERS
After a chaotic 2020, grocery industry players are focused on keeping products available on the physical shelf and leveraging new...
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newsroom
- Nov 18, 2020
The 4 Critical Components of a Successful Test-and-Learn Strategy
By Todd Mitchell, CEO R² Solutions Leading up to the pandemic, brands and retailers who wanted to keep up with consumers’ ever-changing...
- Nov 9, 2020
THE 2020 CHALLENGE: KEEPING SPIRITS BRIGHT THIS HOLIDAY SEASON
Brands, retailers and consumers are preparing for major changes related to holiday celebrations, spending and gifting, according to “The...
- Jun 26, 2020
THE PANDEMIC’S FINANCIAL IMPACT ON SHOPPER BEHAVIOR
The pandemic’s economic impact on Americans at all income levels and continuing financial uncertainty have spurred new shopper attitudes...
- Jun 24, 2020
SHOPPERS’ RESPONSE TO COVID-19 AND THE OUTLOOK FOR CHANGE
Pandemic-driven out-of-stocks, growing safety and financial concerns, and changing values have spurred shoppers to try different...
- Mar 30, 2020
‘COVID-19 CPG INDUSTRY UPDATE’ REVEALS SHOPPER CONCERNS AND CHOICES
A new report from R² and Advantage Solutions details the dramatic shifts in shopper behavior caused by the COVID-19 pandemic. Among the...
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