• R Squared Solutions

‘COVID-19 CPG INDUSTRY UPDATE’ REVEALS SHOPPER CONCERNS AND CHOICES

Updated: Nov 19

A new report from R² and Advantage Solutions details the dramatic shifts in shopper behavior caused by the COVID-19 pandemic.


Among the key takeaways in “COVID-19 CPG Industry Update,” published by the Advantage Solutions' Analytics, Insights & Intelligence (Ai2) team, are:

  • More shoppers are concerned stores will sell out of items they need compared to those concerned they or someone in their home will contract the COVID-19 virus (71% vs. 34%).

  • Stock-up trips have slowed in the grocery and mass channels due to out-of-stocks, stay-at-home policies, social distancing and most consumers having already stocked up.

  • Nearly one-third of households used online grocery services in the past month, with more than one-fourth using them for the first time.

  • The pandemic-era shopping cart is likely to contain frozen foods, soups, snacks, pasta, beverages, pantry foods, household essentials and cleaning supplies, but is less likely to hold bakery, deli, ice cream and frozen novelty, and health and beauty items.

The report also looks at consumer sentiment about cooking and more.



COVID-19_CPG_Update_R-Squared
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